WINWIN
Art direction & web design for an apparel company designed to change the world of sport.
Born in the hallways of Juliet, manufactured at the biggest female-owned factory in LA, WinWin is a North American Apparel Company that believes every win for women in sport is a win for the world.
Each sweatshirt supports a different girls league across North America.
The site design emphasizes this by calling out the cities and little leagues where the proceeds are headed.
According to the women’s sports foundation, girls drop out of sports by the age 14 at approximately twice the rate of boys. And with 1.3 million fewer opportunities to play high school sports than their male counterparts, girls miss out on important life skills like teamwork, leadership, and confidence.
Each tag is customized with the little league where proceeds are being sent.
As part of the product launch, personalized booklets were sent to sports influencers, along with sweatshirts and stickers, explaining WINWIN’s mission to keep more girls in sports.
Lifestyle photography was shot outdoors on a sunny day — a reminder of the joys of playing outdoor sports and bonding with friends. It reflects the spirit of the brand and brings a pop of colour to the otherwise neutral palette.
Agency: Juliet
Year: 2020
Art Direction / Design / Web Design: Maria José Arias
Logo Design: Dameon Neath
Creative Direction: Ryan Spelliscy
Copywriting: Darya Klymenko
Web Development: Pramesh Attwala
Lifestyle Photography: Nicole Nyholt
Product Photography / Styling: Kerwin Santos
©2024 (Studio) Maria José Arias