WIDER LENS
Visual identity for the Directors Guild of Canada content platform.
Wider Lens is a space for conversations that peer beyond the frame of film and TV productions, showcasing the realities of being a creative in the industry. It is podcasts, monthly newsletters, online zines, interview series, and in-person events.
The design system uses a big, bold typeface that acts as a window to the content and goes “wider” by literally stretching itself to reach new limits. This stretch is a lever to be pulled in animations and all kinds of aspect ratios — filling up the entire frame while creating immediate visual interest that makes DGC’s point of view clear.
RESULTS
+325M more production dollars have flowed into Ontario since WIDER LENS’ inception.
Client: Directors’ Guild of Canada
Agency: Juliet
Year: 2021
Creative Direction: Darya Klymenko & Jordan Gladman
Design / Art Direction: Maria José Arias
Copywriting: Angela Brock
©2024 (Studio) Maria José Arias