Maria José Arias

Lululemon

 
 

LULULEMON

For Mother’s Day, we turned the nostalgic phrase, I’m Telling Mom, into a call for appreciation of moms everywhere.

 
 
 
 

We photographed four mothers and their families at the most beautiful flower field by the ocean. No better way to celebrate mom than with mother nature herself.

 
 
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We commissioned Jesse Chamberlin and Jimmy Marble as campaign photographers to capture the magic of motherhood.

The photography mixed active & playful poses all while ensuring the product looked great—highlighting fit and buttery-soft textures.

 
 
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Community events and Lululemon ambassadors encouraged moms & daughters to get outside and move.

 
 
 
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Client: Lululemon
Agency: Juliet
Year: 2019

Art Direction: Maria José Arias
Creative Direction: Ryan Spelliscy
Copywriting: Rachel Harding
Photography: Jesse Chamberlin and Jimmy Marble

 

©2024 (Studio) Maria José Arias