TORONTO FLOWER MARKET
Visual direction for the market’s ‘22 campaign to welcome local blooms.
The aim was to celebrate the return of the Toronto Flower Market after two years of lockdowns. Bright flower portraits were the protagonists of the campaign, and big, bold, organic lettering was used to reflect the human touch needed to grow local flowers and to bring this wonderful community event to life.
With six flower markets running between May and October, we ensured the assets promoting each market reflected the flowers in bloom at the time.
Tulips in May, peonies in June, zinnias in August, and dahlias in October, to name a few.
→ 2023, Communication Arts, Typography Competition Winner
→ 2022, Communication Arts, Design Competition Finalist
Client: Toronto Flower Market
Year: 2022
Art Direction / Handlettering: Maria José Arias
Photography: Neil Rimmer & Maria José Arias
Flowers: Kenilworth Floral
©2024 (Studio) Maria José Arias