PEOPLES JEWELLERS
To celebrate Valentine’s Day, we created a digital experience, “Love Finds a Way”, where you can find the odds of meeting your love.
We sourced historical and current census data across Canada, combined with public data, plus added questions that increase or decrease the likelihood of a given situation — like, ‘how open were you to meeting other people’ or ‘how did you meet’ (online, friends, school, work, etc).
After guiding lovers through nine questions, the back-end did its magic and presented them with their odds of meeting. We went as far as recommending pieces of jewellery based on the answers given. 10 years married? Why not gift a white gold tennis bracelet. 4 dates with your online match? They’ll love small sterling silver stud earrings.
Couples were then prompted to share their odds with friends and family on social.
We opted for timeless symbols of love.
Doves, swans, cupids. And we brought warmth to the digital experience through very tactile, vintage treatments of those symbols. There’s patina and history behind each object, like every great love story.
THE RESULTS
Thanks to the underrated romance of math and data science Peoples’ online revenue grew 75% compared to previous year’s Valentine’s Day sales.
Client: Peoples
Agency: Juliet
Year: 2021
Creative Direction: Ryan Spelliscy
Art Direction: Maria José Arias
Copywriting: Darya Klymenko
CGI Artist: Matt Crookshank
Web Dev: Reflektor
©2024 (Studio) Maria José Arias