^{Maria josé arias} Colombian-Canadian creative working across design, art direction, and illustration. Ideas feel like something before they look like anything. I give them a voice and a shape. _{E-mail, instagram, linkedin ☺ info}

^{EVENT identity toronto flower market} Visual direction for the market’s ‘24 season. Flower macro shots and small type draw in flower lovers, reminding them to appreciate the beauty of local blooms. _{credits: (Client) natasa hansen, (direction) maria josÉ arias, (Photographer) neil rimmer}

^{Brand identity 59th & columbus} A shop and creative platform featuring original work by justice-impacted artists. Part archive, part shop, 59th&C brings art, stories, and beauty into objects designed to be lived with, gifted, and kept. _{credits: (client) jerri alexandra, (creative direction) maria josÉ arias, (strategy/copy) emily sadeghian, aditi joshi}

^{Brand identity atkinsréalis} A bold new identity for a global design & engineering organization inspired by the idea of collaborative energy and the impact it can make. _{agency: interbrand london credits: (direction) adam johnson, (design) ed andrews, maria josÉ arias, lottie evelyn, (strategy) kritika singh, (type) nan, (code) andy duboc, (motion) martin cadwallader & richard coldicott}

^{Brand identity RADFORD HOUSE} A one-stop beauty shop where outer beauty meets inner you. Where tea, facials, hair care, and great convos happen. _{credits: (client) VICTORIA RADFORD, LEANNE GOLDSTEIN, (creative direction) maria josÉ arias}

^{EVENT identity TORONTO FLOWER MARKET} Visual direction for the market’s ‘23 season. This year, the flowers spoke for themselves by spelling out messages with their stems. _{credits: (Client) natasa hansen, (direction) maria josÉ arias, (Photographer) neil rimmer}

^{Brand identity capoeira} Visual identity for a boutique financial advisory firm looking to bring a creative perspective to the sector. Just like the art of capoeira, they are in constant motion. This state of flow and continuous change is the core of the visual identity. _{agency: Q30 credits: (direction) tJ kapure, (design) maria josÉ arias, (code) andy duboc, (Photographer) Kwaku Kufuor, (dev) Darrell Corriveau, (strategy) Peter Drummond}

^{EDITORIAL ILLUSTRATION THE FEATHERTALE REVIEW} End pages and title page depicting D’Artagnan’s tree of life, from infancy to retirement as a response to the issue’s theme: life stages. Later in the magazine, a portrait of Mortimer, who loses his shell and himself by the end of the story, only to realize he’s ok with that. _{credits: (ART DIRECTOR) KARA PYLE, (author) Manouchka Colon}

^{BRAND IDENTITY HARIRI PONTARINI ARCHITECTS} A global practice dedicated to architecture that shapes the experiences we have
together, building better cities through enduring buildings and inspired public spaces. _{STUDIO: FRONTIER credits: (DIRECTOR) paddy harrington, Tristan marantos, (design) maria josé arias, antoine balouka-chadwick, (code) yiĞit toprak}

^{EVENT identity TORONTO FLOWER MARKET} Visual direction for the market’s ‘22 season. Bright flower portraits were the protagonists of the campaign, and big, bold, organic lettering was used to reflect the human touch needed to grow local flowers and to bring this wonderful community event to life. _{credits: (Client) natasa hansen, (direction) maria josÉ arias, (Photographer) neil rimmer}

^contact ^{hola@mariajosearias.com}

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^{© 2026}^{Maria José Arias}